What We Are All About
Motherhood is a marathon.
The truth is: most moms report feeling burned out by motherhood, especially in the early years, when it’s harder to prioritize yourself amidst the juggle of it all.
At Jhula, we believe that because the global pandemic left us spending more and more time at home, moms everywhere are looking for ways to add smiles and excitement to everyday routines. With comfortable clothes in coordinating styles and prints, we can create moments of surprise and delight in the beautiful, everyday chaos.
Why Us?
There are so many great brands on the market for new moms and kids. Why choose Jhula?
Created for moms, by a mom, our styles are intentional, thoughtful and versatile. All of our women's products are designed with the goal that she will continue to wear them through pregnancy and beyond.
Our children's styles are meant to be soft, fun, durable and no frills. Perfect for school, the park, the plane - pretty much anywhere. What more could a mom want?
Our prints are gender neutral because we believe that all moms should be able to experience a mommy & me moment!
Shop Jhula and Give Back
Giving back is at the core of our brand. We believe that all moms deserve to be comfortable so they can show up as best as possible for their families.
With every 10 sales, Jhula donates one Honor Lounge Top to local pregnant women in need ♥
The Mama Behind Jhula
Smriti started Jhula after a difficult journey to find a flattering, matching outfit to wear with her daughter for their first Mother's Day (more on that here). She is of South Asian descent and lives in New Jersey with her husband and two kids.
The gratitude for the abundance of support during her transition to motherhood has been the driving force for Smriti to start this brand and help others.
Follow along her founder and personal journey through her Instagram account @aperolsmritz.